The 604 Life — new product

Prototype Decisions

Prototype Decisions

It's incredible how many decisions are involved in bringing a watch to market. We at Sixofour Life learned that each and every detail is a journey into itself. What colour should the dial be? Is it too red? Not red enough? What does it say about us as a company that we've picked that particular colour?

Or maybe it's just too easy to get caught up in the minutiae of trying to perfect a passion project.

It's an exciting time -- and hopefully the decisions we make translate into a product...