The 604 Life — 604

Sixofour Life & Max Holloway's Limited Edition: The Champ's Watch

Sixofour Life & Max Holloway's Limited Edition: The Champ's Watch

Check out the new Max Holloway: The Champ's Watch. A gorgeous sculpted piece with black dial and strap. Perfectly suited for a fighter of Max's calibre.

Sixofour Life Presents 'The Champ's Watch' to UFC Fighter Max Holloway

Sixofour Life Presents 'The Champ's Watch' to UFC Fighter Max Holloway

On July 5th we had the opportunity to present the newly crowned UFC Undisputed Featherweight Champion, Max Holloway, with our very first, one-of-a-kind watch: The Champ's Watch.

Prototype Decisions

Prototype Decisions

It's incredible how many decisions are involved in bringing a watch to market. We at Sixofour Life learned that each and every detail is a journey into itself. What colour should the dial be? Is it too red? Not red enough? What does it say about us as a company that we've picked that particular colour?

Or maybe it's just too easy to get caught up in the minutiae of trying to perfect a passion project.

It's an exciting time -- and hopefully the decisions we make translate into a product...