Sponsorship & Community Involvement

Growing up in the city of Vancouver, you learn to play a lot of sports.  Caleb's 13-year-old son is active in soccer, football, snowboarding and now…basketball. He plays in a league called 3D Basketball, which was originally from the North Vancouver, but expanded out to the Tri-Cities area with head coach Dan Nayebzadeh.

Since it was a new expansion, they were looking for some sponsorship and I thought SIXOFOUR LIFE would be a great fit, helping to support a community basketball program that develop skills for kids in grades 3 - 12.  We helped to provide Nike uniforms and bags for 90 kids in 8 teams.

A solid investment in the lives of children in our community and totally worth the effort. 

Steve Jin
HOW-TO: Quick Release Straps

All of our watches come with a quick release mechanism to make it easy to switch out the straps for a different look. Here's a quick video on how it's done:

Steve Jin
Watch G2G in Amsterdam!

February was an exciting month as we sponsored our first watch get-together (G2G) organized by Diogo Costa (www.daily-diogocosta.com) from Portugal. This was Diogo's second time organizing an event like this and we were more than happy to sponsor it. The chance to meet other watch enthusiasts from around Europe was an opportunity we really didn't want to pass up and so we made new friends from Portugal, the Netherlands, Belgium and Germany. 

Diogo planned 3 fun activities where we met for drinks and introduced ourselves, visited the Amsterdam Vintage Watches boutique and ended the evening off with a lovely dinner.  All the attendees brought so may different watches -- all from their own personal collections. Brands like Swatch, Omega, Rolex, Breitling, Tag Heuer, AP and Patek Philippe were all well represented.

With all these well known brands surrounding us, we were very happy to be able to show off and let our new friends get hands on experience with our own timepieces.

As sponsors, we were also delighted to give away our stunning STANLEY PARK GREEN watch to the best on the spot photographer of the night, @koenverseveldt.  Congratulations Koen!

Caleb with Koen holding his new STANLEY PARK GREEN at the Daily.Diogocosta Watch G2G in Amsterdam.

Caleb with Koen holding his new STANLEY PARK GREEN at the Daily.Diogocosta Watch G2G in Amsterdam.

Steve Jin
Merry Christmas & Happy New Year!
Steve Jin
Congrats to the Champ!

Max Holloway successfully defended his title against José Aldo in Detroit! Caleb was there for all the festivities and to cheer him on!

IMG_0600.JPG
Steve Jin