Change is in the Air...
Branding is an extremely difficult exercise in figuring out what what you stand for as a company and to boil it all down into a simple yet meaningful symbol that hopefully represents — or will come to represent — it all.
Initially, we thought of mountains, oceans, the sea-to-sky way of life. But as Vancouverites, we're actually more than that. In fact, I'd say Vancouver is in the beginning stages of a deep change that will determine how we move forward as a city, a province, as a country. That's really what we wanted to capture: a sense of hope for the future, based on the foundational things that have given us so much. Which, if you've had a chance to talk with us, is the basis of the design of our timepieces. Vintage with a touch of the 21st century.
We hope you love our new logo as much as we do. It represents so much of what we hope to achieve in the coming days, months and years. And we hope that you'll grow with us — we'd love for you to come along.
Steve Jin, Partner