prototype decisions

it's incredible how many decisions are involved in bringing a watch to market.

each and every detail is a story onto itself... what colour should the dial be? is it too red? not red enough? what does it say about us as a company that we've picked that particular colour?

or maybe it's just too easy to get caught up in the minutiae of trying to perfect a passion project.

it's an exciting time -- and hopefully the decisions we make translate into a product that represents everything we want it to be: a perfect reflection of what it means to live in and around vancouver in the 21st century.

Steve Jin